Amazon Has Made Itself Indispensable

I was driving into work a few days ago, thinking about two things which Amazon has done which makes it indispensable for me as a shopper:

• Amazon Prime. I pay $79 per year to participate in Amazon Prime. What do I get for my $79? Free two-day shipping. Or one-day shipping for only $3.99. Both with no minimum order amount. And the free two-day and low-cost one-day shipping options are available for literally millions of items.
• Universal Wish List Button. I added the universal wish list button to my browser’s bookmarks toolbar and now I can add anything to my Amazon wish lists from anywhere on the web, even if Amazon doesn’t sell the product! Non-Amazon products I add to my wish lists include a link to the page from where they are sold.

Amazon may have other reasons for offering these programs, but one thing they both do is ensure that I will keep coming back to Amazon.

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