A Digital Media Strategist Will Scrutinize The Search And Navigation Features Of Your Website

Photo Credit: kompressor

This is the sixth article in an eight-part series which describes the role of a digital media strategist in improving the website operations of a company or organization.

Once a user reaches your website, unless what they want is on the first page they visit, the will need to find the page which includes what they are looking for. They can accomplish that either through using the internal search feature of your site or by using your site navigation.

If your user can’t quickly find what they are looking for, they will abandon your website (and most likely will never return). It is therefore very important that both your internal search functionality and your site navigation work as well as possible so that your user can easily find what they are looking for.

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