A Digital Media Strategist Will Assess the Overall Design of Your Website

Photo Credit: laRuth

This is the fourth article in an eight-part series which describes the role of a digital media strategist in improving the website operations of a company or organization.

Studies show that the typical website visitor will spend only a matter of seconds (the exact number of seconds is a matter of some debate; suffice it to say that it’s a short amount of time!) before deciding whether to spend more time exploring your website or abandon it for another site.

Much of the basis for that decision comes down to the visitor’s initial impression of your site. This points to the vital importance of your design. The design of your site is about all your visitor can react to in those initial seconds. If they believe your site is unprofessional in its appearance, they will quickly abandon it. If your layout confuses them (by placing common elements such as navigation, logos, etc. in nontraditional places on the page, for example), they will leave.

A well-designed site builds trust between you and your site’s visitors.

And so, to ensure that such confidence is established, your digital media strategist will assess the design of your website on the basis of several criteria:

1. layout
2. web-standards compliance
3. color
4. imagery and product photography
5. typography

Read Full Article ....