A Digital Media Strategist Will Examine The Sources Of Traffic To Your Website

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This is the second article in an eight-part series which describes the role of a digital media strategist in improving the website operations of a company or organization.

Website traffic comes from many different sources. After documenting your goals and objectives for your online operations, your digital media strategist will turn to examining where traffic to your website comes from. There is much discussion in web circles about the path to purchase or the path to conversion (in website terms, a “conversion” is basically whatever you want the website visitor to do — it may be a product purchase, it may be filling out a form, etc., etc.). What many do not realize is that the path to conversion actually begins outside your website. A digital media strategist examines where your website traffic comes from and determines which sources lead to the highest volume and most qualified traffic.

Here is a list of possible sources of website traffic (in no particular order):

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