A Digital Media Strategist Will Review Your Goals For Your Internet Operations

Photo Credit: kteague

This is the first article in an eight-part series which describes the role of a digital media strategist in improving the website operations of a company or organization.

Too many organizations only have one goal for their online efforts — to have a website up and running. After all, it’s the thing to do, right? Everyone else is doing it (including our competitors), and we can’t be left behind, can we? When a company approaches their website with this attitude, no thought is given to what the website might actually accomplish. As long as the website is up and includes basic information about the company, management is satisfied.

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