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My Resume

Objective

I am seeking a position in website operations management through which I can contribute to a company’s success by ensuring excellent experiences for website visitors.

Summary of Accomplishments and Skills

The following is a brief summary of accomplishments as well as some of my skills which you would find valuable if you were to hire me.

  • Managed pay-per-click advertising program to an estimated 513% increase in revenue and an estimated 2,730% increase in profitability over a five-year period
  • Directed online marketing efforts for niche ecommerce website, resulting in 453% increase in revenue over three years
  • Initiated relaunch of dormant music technology website and shepherded site to ongoing profitability within 4.5 months
  • I have a keen understanding of web usability and ecommerce strategy issues
  • I demonstrate a comprehensive knowledge of web marketing techniques
  • I possess excellent customer service skills and thoroughly enjoy solving customer problems
  • I consistently display strong written and verbal communication abilities

Employment

Senior Internet Marketing Manager :: 2002 — Present
Imaginova Corporation, Multi-Channel Commerce Division
Watsonville, California

I am currently employed by the Multi-Channel Commerce Division of Imaginova Corporation which includes ecommerce and catalog operations for telescope.com, livesciencestore.com, and starrynightstore.com.

  • Development, management and ongoing statistical analysis of online marketing strategies, including search engine positioning, paid search term campaigns, banner ad programs, customized presentations to specific customer groups, email campaigns, etc.
  • Implementation of sophisticated ROI tracking system, enabling company to associate both offline (printed catalog) and online purchases with online marketing efforts.
  • Creation of email campaign tracking system, allowing detailed analysis of campaign effectiveness and identification of previously hidden revenue opportunities.
  • Oversight of Amazon.com storefront and inclusion of products in Amazon’s e-commerce environment.
  • Negotiation of contracts with potential business partners and online media outlets.
  • Oversight of day-to-day operations of company’s new ecommerce website.
  • Management of quarterly product rollovers, ensuring accuracy and smooth transitions to revised product line.

Various Positions :: 1992 — 2002
E-mu Systems, Inc.
A subsidiary of Creative Technology Ltd.
Watsonville, California

I was employed by E-mu Systems, Inc. for over ten years, first in the area of Legal & Administrative Services and more recently, as an Internet Strategist and Webmaster.

Internet Strategist & Webmaster :: SoundFont.com :: 2001 — 2002

SoundFont.com

  • Initiated relaunch of long-dormant site (no longer available online) by demonstrating, through careful analysis of site statistics, conversion ratios, and visitor worth, the potential for increased revenue a relaunch would create - download or view summary document (Adobe Reader required).
  • Designed and developed site to target parent company’s vast customer base and present innovative musical technology, encouraging sales through increased customer awareness of technology.
  • Developed and implemented online marketing plan which led to ongoing website profitability four-and-a-half months after relaunch.
  • Performed ongoing statistical website analysis, providing a vehicle through which marketing campaigns and ecommerce strategy could be effective evaluated.
  • Converted and annotated over 40 massive file descriptions (200 - 2000 pages each) into Acrobat format, greatly enhancing customer experience.
  • Wrote user manual for new software application which became the core component of ongoing product strategy - download or view SoundFont Player manual (Adobe Reader required).
  • Rewrote and reformatted several tutorials (many of which had been withdrawn from public access when the site had grown dormant), updating technology references and revising text for trademark compliance.
  • Created section to provide a central online community for SoundFont technology developers and solicit sales partnerships for the company.
  • Redesigned shopping cart paradigm to discourage abandoned carts and boost customer confidence through better organization of cart process.
  • Rewrote product descriptions, employing new sales copy to subtly persuade site visitors to make purchases.
  • Prepared new product readme files and electronic product catalog, adding links to more information pages as well as links which directly add items to online shopping cart, in order to facilitate upsell opportunities.

Internet Strategist & Webmaster :: sun.emu.com :: 2001 — 2002

sun.emu.com

  • Designed and developed pre-release product website (no longer available online) in 24 hours after outside contractor failed to deliver finished site and then developed complete website when product was released.
  • Participated in establishment and implementation of marketing plan, with specific responsibility for web marketing, strategic web partnerships, and e-commerce.

Internet Strategist :: MuVo.com :: 1999 — 2001

  • Initiated, established and implemented comprehensive customer service policies and procedures, including preparation of 390-page support manual for front-line support staff and comprehensive set of Frequently Asked Questions.
  • Created overall web marketing strategy, preparing website to draw qualified traffic in a cost-effective manner - download or view summary document (Adobe Reader required).
  • Developed and maintained intranet / project status site which received very favorable response from executive staff.
  • Coordinated pilot phase, enabling the website team to gather useful feedback for evaluating customer experience and usability issues.

Webmaster :: emu.com :: 1999 — 2000

emu.com

  • Implemented marketing department’s new site design for corporate website, greatly reducing load times and significantly increasing the volume of resources made available to website visitors (product manuals and data sheets in pdf format, software upgrades, expanded FAQ sections, etc.).
  • Initiated, developed and executed complete redesign of online shopping section, dramatically improving usability and customer experience and facilitating an upward trend in ecommerce revenue
  • Resolved customer problems such as failed downloads, order problems, etc. through an excellent customer service attitude and accomplished persuasive skills among company employees, thus ensuring a good customer experience and repeat visits and purchases.
  • Advised executive staff and sales personnel regarding ecommerce strategy, winning praise from both departments - download or view summary document (Adobe Reader required).

Manager, Legal & Administrative Services :: 1996 — 1999

  • Managed 10-person office staff and 2-person legal staff (including one attorney), earning consistent positive feedback from subordinates on my management style ("Frank is the best manager I’ve ever had,” “Frank, you’re a wonderful manager,” etc.).
  • Managed company’s relationships with several outside law firms - communicating requirements, monitoring progress, implementing recommendations, and reviewing invoices.
  • Carefully researched legal invoices from three different law firms due to discrepancies, found several mistakes, and negotiated reduced settlements, resulting in an approximately $50,000 savings to company.
  • Reorganized office staff into administrative teams, allowing consistent delegation to newly appointed senior administrative personnel who, in turn, were empowered to lead junior administrative assistants, thus creating a viable career path for all administrative employees.
  • Oversaw security program, including installation of new alarm system and exposure of multi-million dollar charity scam.
  • Initiated and coordinated government sales program, culminating in presentation to STRICOM (the U.S. Army’s Simulation, Training and Instrumentation Command) Chief Scientist’s technical staff after approximately one year of intensive research and networking through several layers of contacts.
  • Coordinated company incubation program, including completion of convertible subordinated debenture after over one year of negotiations.

Supervisor, Legal & Administrative Services :: 1995 — 1996

  • Reorganized administrative structure, resulting in $20,000 savings to company.
  • Administered contracts, leading to an average savings to company of $8,000/month in legal fees.
  • Coordinated intellectual property, redirecting program to more strategic focus and making expenditures more cost-effective.
  • Automated management practices questionnaire to enable rapid compilation of feedback on individual management performance - demonstration available upon request.

Executive Assistant :: 1992 — 1995

  • Provided ongoing administrative support to CEO, COO, and financial staff of 14.
  • Coordinated business travel, reducing costs and establishing policies.
  • Initiated and developed extensive automation of travel authorization form to ensure cost-savings and policy compliance - download demonstration.
  • Oversaw board of director and shareholder relations, contributing to investors’ satisfaction with company’s progress.
  • Coordinated extensive due diligence response to acquiring company’s attorneys in preparation for subsequent acquisition.

Education

Bethany College — Scotts Valley, California
B.S. in Ministerial Studies

Harbor High School - Santa Cruz, California
Diploma

Continuing Education

  • Beginning Flash 4.0, New Horizons Computer Learning Center
  • Advanced Flash 4.0, New Horizons Computer Learning Center
  • Beginning Dreamweaver 3.0, New Horizons Computer Learning Center
  • Principles of Graphic Design for the Web, San Jose State University Professional Development
  • Conducting Employee Performance Evaluations, Padgett Thompson
  • How to Interview, Padgett Thompson
  • The Organized Manager, Padgett Thompson
  • Law of Electronic Commerce, Gray Cary Ware & Freidenrich
  • Fundamentals of Finance & Accounting, American Management Association

Miscellaneous

Software

  • Web: Macromedia Dreamweaver, Macromedia Homesite, Macromedia Flash, Adobe Acrobat, Hitbox
  • Graphics: Adobe Photoshop, Macromedia Fireworks, Adobe Illustrator, PaintShop Pro
  • Desktop Publishing: Adobe InDesign, Adobe Pagemaker, Quark Xpress
  • Word Processing: Microsoft Word, WordPerfect (French and English versions), Multilingual Scholar (Greek, Hebrew, and Arabic word processor)
  • Spreadsheet: Microsoft Excel
  • Presentation: Microsoft Powerpoint
  • Database: Microsoft Access, Filemaker Pro
  • Programming: Excel 4 Macro Language, basic understanding of perl / cgi and javascript

Languages

  • Conversational proficiency in French

Publications

  • “Bringing in the Outcast” (under pen name, John Norman) in Issue 43 (January 1, 1988) of Discipleship Journal
  • Numerous articles in the Santa Cruz Sentinel

Keyboarding

  • 95 words per minute with zero percent error

Honors

  • Departmental honors in mathematics upon graduation from Harbor High School
  • Selected as one of 12 “senior speakers” at Bethany College

© 2008, Frank N. Johnson. All Rights Reserved.
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