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My Resume

Objective

To apply my expertise in digital media strategy to contribute to a company’s long-term growth.

Summary

strategy web internet social media website usability html xhtml css expression engine blogging pay-per-click seo facebook twitter linkedin ecommerce online marketing amazon google analytics email campaigns strategic partnerships conversion community photoshop word excel powerpoint french international

Current Employment

2002 — Present :: Imaginova Corporation · Watsonville, CA :: Senior Internet Marketing Manager

  • Grew Facebook business page count from zero to 11,150+ in 17 months
  • Managed pay-per-click advertising program to an estimated 513% increase in revenue and an estimated 2,730% increase in profitability over a five-year period
  • Directed online marketing efforts for niche ecommerce website, resulting in 453% increase in revenue over three years
  • Implementation of sophisticated ROI tracking system, enabling company to associate both offline (printed catalog) and online purchases with online marketing efforts
  • Collaborated in creating 159 detailed wireframes for development of new ecommerce website featuring a forward-looking integration of commerce and community
  • Initiated and currently oversee partnership with retargeting company leading to 3,463% ROI over one-year period
  • Co-created innovative configurable product system requested by customers for years, unheard of in company’s industry, resulting in $170K in incremental revenue

Past Employment

1992 — 2002 :: E-mu Systems, Inc. · Scotts Valley, CA :: Various Positions

  • 1999—2002: Internet Strategist & Webmaster
  • 1995—1999: Manager, Legal & Administrative Services
  • 1992—1995: Executive Assistant

Education

Bethany College :: Scotts Valley, California :: B.S. in Ministerial Studies

Software

Microsoft Office, Adobe Dreamweaver, Adobe Flash, Adobe Photoshop, Adobe Acrobat, Adobe Premiere Elements, Expression Engine, Seesmic Desktop, Camtasia, Evernote, and many more.

Languages

Conversational proficiency in French

Publications

  • “Bringing in the Outcast” (under pen name, John Norman) in Issue 43 (January 1, 1988) of Discipleship Journal
  • Numerous articles in the Santa Cruz Sentinel

Honors

  • Departmental honors in mathematics upon graduation from Harbor High School
  • Selected as one of 12 “senior speakers” at Bethany College

© 2008, Frank N. Johnson. All Rights Reserved.
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