Photo courtesy of Benjamin Smith. Used by permission.

Rick Barry and the Underhand Free Throw

This is a fascinating video about NBA Hall-of-Famer Rick Barry and his use of the underhand free throw. In the video, he at least partially answers one of the questions I’ve always thought I’d like to ask him – if he tried to teach the skill to his sons and why they didn’t use it. There was a surprise on that front near the end of the video. Your browser does not support iframes. One thing that surprised me was when Steve Blake didn’t seem to know how high a percentage Rick Barry consistently shot using the underhanded approach. I’m […]

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Does Pablo Sandoval Have One of the Best Eyes in Baseball? What?

I noticed an article in the Wall Street Journal yesterday which surprised me. The article described a statistic I had never thought about before – a comparison between the number of balls a hitter takes vs. the number of strikes taken. The article contends that hitters who take more balls than strikes have better eyes at the plate. Seems logical, doesn’t it? But when you look at the top 10 major league players in this statistic, there is at least one surprise. Brandon Belt of the Giants is listed fifth on the list. For every strike he takes, he also […]

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A Digital Media Strategist Will Evaluate Your Analytics System

This is the eighth and final article in an eight-part series which describes the role of a digital media strategist in improving the website operations of a company or organization. Actionable analytics are the lifeblood of any online operation. Without analytics, you will have no way of knowing whether or not you are accomplishing your goals. You will also not be able to perform tests to improve your operations so that your goals are accomplished sooner and more efficiently. And without actionable analytics, you will not be able to make consistent improvements to your online operations. In many ways, I could have […]

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A Digital Media Strategist Will Analyze Your Call To Action, Your Web Forms, and Your Shopping Cart

This is the seventh article in an eight-part series which describes the role of a digital media strategist in improving the website operations of a company or organization. All of the elements of your website which we have discussed so far are designed to shepherd your visitor to the point where they will read and respond favorably to your call to action. Your website can be perfect in every other facet, but if it fails to ultimately persuade your visitors to take the desired action, then you have ultimately failed. When your digital media strategist began evaluating your efforts in the digital […]

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A Digital Media Strategist Will Scrutinize The Search And Navigation Features Of Your Website

This is the sixth article in an eight-part series which describes the role of a digital media strategist in improving the website operations of a company or organization. Note: As I am currently relaunching this blog, along with implementing a new theme, I fear that some of what I recommend in this article is not even reflected on my own website. If you find such an anomaly, I hope you will be understanding. Once a user reaches your website, unless what they want is on the first page they visit, they will need to find the page which includes what they are looking […]

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A Digital Media Strategist Will Appraise the Content and Copywriting of Your Website

This is the fifth article in an eight-part series which describes the role of a digital media strategist in improving the website operations of a company or organization. Copywriting is one of the most important aspects of a website but is often treated as an afterthought (“We’ll just use something from one of our brochures — that will be fine.”). But if we remember that the purpose of our website is to convey information, we’ll realize that good copywriting (through which information is conveyed) is invaluable. And so, your digital media strategist will read the content of your website and assess the […]

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A Digital Media Strategist Will Assess the Overall Design of Your Website

This is the fourth article in an eight-part series which describes the role of a digital media strategist in improving the website operations of a company or organization. Studies show that the typical website visitor will spend only a matter of seconds (the exact number of seconds is a matter of some debate; suffice it to say that it’s a short amount of time!) before deciding whether to spend more time exploring your website or abandon it for another site. Much of the basis for that decision comes down to the visitor’s initial impression of your site. This points to the vital […]

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A Digital Media Strategist Will Carefully Study Your Landing Pages

This is the third article in an eight-part series which describes the role of a digital media strategist in improving the website operations of a company or organization. A landing page is a specific page on your website designed to be the place where a website visitor “lands” after clicking on a link on an external website (a banner ad or pay-per-click advertisement, for example) or typing in a web page address they have learned of elsewhere. The goal of a landing page is to persuade a visitor to perform a certain action (make a purchase, fill out a form, request further […]

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