Photo courtesy of David Dugan. Used by permission.

Lou Gehrig’s Speech (with a twist)

As a former first baseman and the son-in-law of a man who suffered from Lou Gehrig’s disease for many years, this video has a special significance for me. We often hear the famous part of the speech (“I consider myself to be the luckiest man on the face of the earth”), but it was nice to hear it in a more complete form. I hope you find it as poignant as I did when I first watched it.

Photo courtesy of Benjamin Smith. Used by permission.

Rick Barry and the Underhand Free Throw

This is a fascinating video about NBA Hall-of-Famer Rick Barry and his use of the underhand free throw. In the video, he at least partially answers one of the questions I’ve always thought I’d like to ask him – if he tried to teach the skill to his sons and why they didn’t use it. There was a surprise on that front near the end of the video. Your browser does not support iframes. One thing that surprised me was when Steve Blake didn’t seem to know how high a percentage Rick Barry consistently shot using the underhanded approach. I’m […]

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Photo courtesy of alexabboud. Used by permission.

Does Pablo Sandoval Have One of the Best Eyes in Baseball? What?

I noticed an article in the Wall Street Journal yesterday which surprised me. The article described a statistic I had never thought about before – a comparison between the number of balls a hitter takes vs. the number of strikes taken. The article contends that hitters who take more balls than strikes have better eyes at the plate. Seems logical, doesn’t it? But when you look at the top 10 major league players in this statistic, there is at least one surprise. Brandon Belt of the Giants is listed fifth on the list. For every strike he takes, he also […]

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Photo courtesy of Lordcolus. Used by permission.

A Digital Media Strategist Will Evaluate Your Analytics System

This is the eighth and final article in an eight-part series which describes the role of a digital media strategist in improving the website operations of a company or organization. Actionable analytics are the lifeblood of any online operation. Without analytics, you will have no way of knowing whether or not you are accomplishing your goals. You will also not be able to perform tests to improve your operations so that your goals are accomplished sooner and more efficiently. And without actionable analytics, you will not be able to make consistent improvements to your online operations. In many ways, I could have […]

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Photo courtesy of tinou bao. Used by permission.

A Digital Media Strategist Will Analyze Your Call To Action, Your Web Forms, and Your Shopping Cart

This is the seventh article in an eight-part series which describes the role of a digital media strategist in improving the website operations of a company or organization. All of the elements of your website which we have discussed so far are designed to shepherd your visitor to the point where they will read and respond favorably to your call to action. Your website can be perfect in every other facet, but if it fails to ultimately persuade your visitors to take the desired action, then you have ultimately failed. When your digital media strategist began evaluating your efforts in the digital […]

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Photo courtesy of Ben Garney. Used by Permission.

A Digital Media Strategist Will Scrutinize The Search And Navigation Features Of Your Website

This is the sixth article in an eight-part series which describes the role of a digital media strategist in improving the website operations of a company or organization. Note: As I am currently relaunching this blog, along with implementing a new theme, I fear that some of what I recommend in this article is not even reflected on my own website. If you find such an anomaly, I hope you will be understanding. Once a user reaches your website, unless what they want is on the first page they visit, they will need to find the page which includes what they are looking […]

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